Redefining UX: The GENDAI App Transformation
In this study case, I’ll talk about how it could be worthless to not pay attention to the user’s needs. When simply launching an application web-based on your website could be dangerous. To use a web application, the code base must be almost perfect to avoid the same mistakes that the website has.
Beyond the Surface: Unveiling Differences
DISCOVERY
When I started the update on Gendai’s website, I found the misleading pathway customers have to overcome to get the food. After the discovery and doing research, I could find out the best solution. That way, the project could move forward to the next step, Gendai’s app. To my surprise, the app is the same as the website, almost copied and pasted, made without any concern about profit or user experience.
Relentless Evolution: The Journey of Improvement
PROBLEM
Practically speaking, if the app is the same as the website, we can assume it has the same issues in the customer journey. This is what I discovered during the research process. As a result, I found the same issues, but now I can improve them to create a wonderful experience.
WIREFRAME AND USER FLOW
Bringing Concepts to Life: The Final Design Stages
SOLUTION
Looking back at the oldest app, we can conclude that it has misleading pathways similar to those on the website. For the final design, I decided to retain some of the website’s aesthetic features from the last redesign.
However, app modernization is about more than just a pretty screen. During the research process, I discovered that when users complete their orders, they get stuck on a dead-end checkout screen with no way to return to the main screen. This forces them to close and reopen the app.
Such issues can frustrate users, potentially causing them to lose interest in buying or view the process as too difficult, leading them to never return.
