TECNOTRAT – E-COMMERCE
BIGGEST SOUTH AMERICA HEAT TREATMENT COMPANY
Apr 2022
– UX/UI Designer
– User Research
– Interaction
– Visual Design
– Photograph
This particular project was conceived during the pandemic, Technotrat came up with an idea to create the first e-commerce in their field. Usually, other competitors have their purchase system only through e-mail quotes, and Technotrat did the same for almost thirty years.
But now, the market is moving fast and people want goods even faster. During my research, I could prove that this is a real situation and have a marketplace could benefit the company.
ABOUT TECNOTRAT
With more than 35 years of experience, Technotrat Group has the expertise to provide a full range of heat treatment equipment for on-site services of PWHT and Preheat Welding designed and manufactured at our facility in São Paulo, Brazil. Now Technotrat Group is expanding to a new branch in Huston, Texas.
PROBLEM
Tecnotrat has received a couple of questions is there any other way to purchase besides email quotes. Actually, the Tecnotrat’s clients are desperate to find a new way to buy goods for their building works.
Designers love when the problem comes with a solution, even though could be a piece of misleading information. Every choice has to be data-driven to have the most precisive solution, avoiding mistakes that can cause loose money.
FINAL DESIGN
SOLUTION
The good thing to work with a company of thirty years old is the number of clients and contacts collected during those years. I’ve got approximately twenty-five thousand numbers and emails that I can try to be in touch with and have my research done.
Using the best design practices and e-commerce standards matching my research I came up with a good-looking and usable solution without trying anything new.
REFLECTION
While Tecnotrat has his solid ground in heat treatment in Brazil. The sense of vanguard never fades out and the seeking for new features and how the company can change the entire market keeps coming. That was quite challenging for me as a Designer, not only because it was never done before for other companies in the same field. In fact, as a professional, I love challenges and the way they can break us down to rebuild something new and even better inside us. It is always a pleasure for me to see my work being useful and help people during their lives.